If you want to overcome your competitors for get rank first page, you need to have all the important data like organic keywords, keywords position over search results, best performing KWs, Search volume, competition, and which pages/posts got rank for that search term. You also need to know your competitors backlinks source and anchor text they have been used to create baclinks. Once you have all these information, you will able to determine how you need to go for overcome your competitors. I will also provide you all the paid K E Y W O R D and ad copies they have using to promote their products/service by using google adwords if they have. ??What you will get from this competitors research??? -- Average traffic per month ??Backlink Source?? Page score Source title Source url Target url Anchor External links Internal links Nofollow/Dofollow