• Conduct keyword research optimized website copy and content and implement tags.
• On Page Optimization
• Off Page Optimization (Create High Quality Backlinks to promote keywords ranking)
• Structure Schema
• Google Webmaster
• Google Analytics
• Sitemap.xml, RSS.xml
• Create pay-per-click marketing campaigns.
• Daily campaign bid management with detailed attention to ROI and budget
• Keyword analysis - build brand wise keyword lists, analyze search volume
• Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness.
• Optimize marketing campaigns for the best performance based on reports.
• Manage budget and avoid overspending while also utilizing the budget to the maximum potential.
• Stay on task to reach deadline goals.
• Work as part of the marketing team, assisting others when necessary.
• Research and stay on top of trends and changes in PPC marketing.
• Make recommendations and execute promotional support
• Deliver weekly and monthly search performance reports