* 3 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) * Proficiency in MS Excel, PowerPoint, and Word * Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool * Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) * Experience working with CMS and building/administering content in CMS environments. * Knowledge of HTML/CSS and website administrations.