I am an SEO specialist & Google AdWords freelance consultant in Connecticut. I have over 13 years of experience in the digital marketing industry. I perform and analyze SEO audits and resolve critical errors. I am skilled at implementing on-site and off-site SEO as well as Technical SEO and Local SEO. I perform technical SEO using Yoast SEO, ensure unique and optimized META titles and descriptions meet Google's best practice. I audit HTML header use, internal linking, and SCHEMA is used. Highly experienced in keyword and competitor research typically using SEMrush and SpyFu for both SEO and PPC. I am very capable using Google Analytics and Google Search Console. My Google AdWords experience includes set-up and/or account management and optimization of ad groups, ads, extensions, bidding strategy, and drill down to the keyword level improving conversions, conversion rates and lowing cost per conversion. I optimize for the quality scores, position, A/B ad testing, extensions, bid modifications, call tracking, remarketing, match types and location & demographic targeting. I also review user searcher terms to add keywords or add to negative keyword lists. I have experience using SEO & PPC professional tools such as Moz, SEMrush, Facebook, Google Keyword Planner, Ahrefs, Screaming Frog Spider, AWR, Raven Tools, Majestic, SiteProfiler, LSI-Keywords, Ubbersuggest, and other web-based tools.