Search Engine Optimisation is for promoting the website on high traffic, high relevancy and competitive keywords and to get it ranked on the top SERP’s (Search Engine Results Position) of search engines, especially Google. I have 5 years of expertise in SEO and the key objectives that I follow are: ? Rank the website on the top SERP’s on industry based competitive keywords ? SEO strategy implementation to comply with the major ranking factors. ? Generate Organic Traffic through search engines and refering websites. ? Improve Brand/Product Awareness ? Adapt to New Google Updates/Algorithms to retain the SERP’s.