On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags, and description Stay on top of the latest SEO coding techniques and algorithm changes and updates from Google, Yahoo etc. Stay up to date with industry trends and news Keyword research, analysis, and implementation into content and other aspects of websites Blog writing, editing and optimization. Internal link building External (inbound) link building. Creating relationships with our clients’ local partners, guest blogging opportunities, and other free and white hat inbound link pursuits. Analyze ranking reports and analytics data to make recommendations and take actions to optimize client sites. Perform website evaluations to identify areas of improvement and potential issues. SEO Specialist would make recommendations and implement them on sites as needed. Create calls to action to drive more conversions on client sites.