- Optimizes websites in order to achieve higher search engine rankings.
- Get more traffic from search engines.
- Ability to find high-volume, low-competition keywords
- Basic understanding of HTML
- How and where to add keywords to a webpage
- Intermediate to advanced copywriting skills
- Proficiency in visual content, like video and infographics
- Ability to promote and build links to key pages
- Understanding of how technical SEO impacts rankings
- Knowledge of emerging SEO trends and Google algorithm changes