This package is divided into two approaches:
We can carry out complete management of your MKT & Sales area for your business, with:
Strategy Development: Create and implement marketing and sales strategies to achieve company goals. This includes market analysis, audience segmentation and brand positioning.
Team Management: Lead and manage sales and marketing teams, ensuring that everyone is aligned with the company's objectives and working effectively.
Performance Analysis: Monitor and analyze the performance of marketing campaigns and sales activities.
Customer Relationship: Develop and maintain solid relationships with customers.
Campaign Planning: Plan and coordinate marketing campaigns.
Budget Management: Control the marketing and sales budget, ensuring that resources are used efficiently and within established limits.
Product Development: Collaborate with other areas of the company, such as product development and customer service, to ensure that the products or services offered meet market expectations.
Market Research: Conduct market research to identify trends, opportunities and threats.
Training and Development: Provide ongoing training and development for the sales and marketing team.
Brand Management: Ensure that all marketing and sales activities are aligned with the company's brand identity and values.
Or I can generate the following controls and measurements for you and your business:
KPIs (Key Performance Indicators): Define and monitor specific KPIs, such as: Conversion Rate: Percentage of leads that become customers. CAC (Customer Acquisition Cost): How much it costs, on average, to acquire a new customer. LTV (Lifetime Value): Total value that a customer generates during their relationship with the company. ROI (Return on Investment): Measure of profitability of marketing campaigns.
Sales Analysis: Evaluate sales performance, including sales volume, revenue generated and growth compared to previous periods.
Social Media Engagement: Monitor metrics such as likes, shares, comments and followers to assess engagement and effectiveness of social media campaigns.
Website Traffic: Use web analytics tools (such as Google Analytics)
Customer Retention Rate: Measure the company's ability to retain its customers over time. A high retention rate indicates customer satisfaction and loyalty.
Customer Satisfaction Survey: Collect feedback through satisfaction surveys, NPS and reviews.
Benchmarking: Comparing the company's performance to competitors or industry standards to identify areas for improvement and growth opportunities.
Sales Funnel Analysis: Examine each stage of the sales funnel to identify where leads are being lost and optimize the sales process.
A/B Testing: Conduct A/B tests to compare different approaches and identify which strategies are most effective.
ATTENTION
Please, before hiring or quit the service package, check what is delivered with the minimum budget!