Account Management on Social Networks:
- Creation and configuration of profiles on various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Regularly publishing relevant and engaging content.
- Monitoring and responding to comments and messages.
Content Creation:
- Development of content strategies aligned with the brand’s objectives.
- Production of posts, articles, images, videos and infographics.
- Creation of editorial calendars to ensure posting consistency.
Advertising on Social Media:
- Planning and execution of paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Audience segmentation to maximize the reach and effectiveness of campaigns.
- Monitoring and adjusting campaigns to optimize return on investment (ROI).
Analysis and Reports:
- Monitoring metrics and KPIs (engagement, reach, follower growth, etc.).
- Performance analysis of campaigns and activities on social networks.
- Create detailed reports to provide insights and recommendations.
Community Engagement:
- Interact with followers and customers to build relationships and increase brand loyalty.
- Crisis management and responses to negative feedback in a professional manner.
Development of Growth Strategies:
- Identifying opportunities to increase visibility and engagement.
- Implementation of tactics to attract new followers and retain existing ones.
SEO and Content Optimization:
- Optimization of profiles and posts to improve visibility in searches.
- Use of relevant keywords and hashtags to increase organic reach.
Training and Consulting:
- Training internal teams on best practices in social media.
- Consultancy to develop personalized social media strategies.
Influencer Management:
- Identification and partnership with influencers relevant to the brand.
- Coordination of campaigns and collaborations with influencers.
Development of Integrated Marketing Campaigns:
- Creation of campaigns that integrate social networks with other forms of digital marketing (e-mail marketing, content marketing, etc.).
- Coordination of efforts to ensure a cohesive and effective message.
Contests and Promotions:
- Planning and executing contests and promotions to increase engagement and visibility.
- Management of rules, prizes and communication with participants.
ATTENTION
Please, before hiring or quit the service package, check what is delivered with the minimum budget!