SMM-менеджер решает ряд задач, связанных с привлечением покупателей из социальных сетей, улучшением имиджа компании, а также узнаваемостью и популярностью продукта или услуги. He creates and designs corporate pages on various social networks, develops a group development strategy (how users will be invited, what the content will be, frequency of posts), fills the group with useful content that will attract and interest the target audience, creates and maintains communication in the community, answers questions and comments from participants, removes spam, promotes the corporate page (comes up with competitions and promotions, is responsible for advertising that should attract new participants). The specialist also maintains and analyzes statistics on promotion, traffic increase and conversion.