I will design and setup a Ruby on Rails based Pre-launch website using the popular Prelaunchr application. The Prelaunchr app has been featured in 'The 4-Hour Workweek" authors, Tim Ferris, blog. http://fourhourworkweek.com/2014/07/21/harrys-prelaunchr-email/ I will help you pick promotional products for your new eCommerce business to incentivize potential leads to share their referral links to your website with friends via social media. Those who refer certain numbers of their friends to your service will be rewarded with certain tier-based promotional products based on how many referrals they drive to your site. At the end of your promotional campaign, you can have a list of tens of thousands of organic email addresses to customers who have already shown interest in your new company. I will work with you to modify existing, proven, web templates to fit your brand, while adding a unique stylistic edge. I will also create matching, branded, email templates to be automatically sent to your interested customers. I will setup your new pre-launch website using the battle-proven Platform-as-a-Service, Heroku. Herokui is a known, industry-leader in Ruby on Rails hosting. Heroku offers a free tier of service which should be sufficient for most businesses. Should you need more horsepower behind your pre-launch website, it as easy as flipping a switch. Wrapping up your campaign, before launching your new company, I will provide you a list of email addresses for your new potential customers for you to use for marketing purposes. I can help you import these into your email marketing platform, such as MailChimp.