With this gig we create a new campaign OR optimize an existing ad campaign.
Set up = we build everything from scratch. We research your business, industry, competitors, create your keywords, search terms, ads, and ad extensions, take care of the settings (biddings, location, goals, ad schedule), and share a small audit (bonus).
Optimize = we go into your account, review the data, do all the necessary work, optimize your keywords, search terms, ads, and ad extensions. We turn off low performing elements, create new ads for A/B testing, push high performers, and share a small audit (bonus).
We use the new Data Driven Account Structure approach where you have full control of your budget & bidding, appear for highly relevant keywords, and hyper-focused ads.
Deliverables:
. Search ad campaign
. NEW! Responsive Ads (=hundreds of ads variations)
. Extensions
. Positive and negative keywords research and configuration
. Demographic configuration (age, gender, language, location, device and platform) - if applicable
. Technical configuration (budget, bid, ad scheduling)
. Video screen share with everything we have done
. Small audit