• Developed custom code to facilitate reporting and enhanced security • Designed and implemented dashboards and tailored reports for sales, ad ops, and Telecom departments • Performed data maintenance • Proficiency in SFDC Administrative tasks includes creating Profiles, Roles, Users, Page Layouts, Email Services, Approvals, Workflows, Reports, Dashboards, Actions, Tasks and Events. • Skilled in in customizing standard objects like Accounts, Contacts, Opportunities, Products, Price books, Cases, Leads, Campaigns and Custom objects as per client’s need. • Manage users, Public Groups, Profiles, and Roles within the Sales force CRM; this involved designating access to the applicable user within the role hierarchy. • Performed Validation Rules, work flows, e-mail services and approval processes. • Defined object and field level security. • Skilled in Data Migration using DataImport Wizard • Experienced in analyzing business requirements, Entity Relationship diagram and implementing them to Sales force custom objects, Junction objects, master-detail relationships and lookup relationships. • Extensive experience in lead, case management, web-to-lead, Web-to case, Email-to-case • Designed various HTML Email templates for Auto-Response to customers • Skilled in generating custom reports and dashboards • Possess comprehensive understanding of CRM business processes like Campaign, Lead, Account and Case Managements, Forecasting, and Call Center • Proficiency in installing App Exchange applications • Team player with good interpersonal skills, strong understanding of fundamental business processes, excellent Communication and Problem solving skills • Capable of rapidly learning new technologies and processes, and successfully applying them to projects and operations. • Understanding of workflows and process. • Knowledge of SOQL, Visual force, Apex, Trigger, Test Class. • Understanding business requirements, design and implementation of the requirements. Financial control, reconciliation, deliverable management, deliverable management in all phases of project and reporting. • Data collection and analysis with presentation of data on a real time basis, designing & implementing optimum utilization of resources and increasing productivity by providing to solutions to managers to distribute load evenly.