Launch products on Shopify or other ecommerce platforms, including product descriptions, merchandising, cross-sells, up-sells, navigation, app integration, pop-ups, integration with GA4 and social media platforms and email service providers. Analyze ecommerce performance to identify areas of improvement. Develop email campaigns for prospecting, nuturing, sales and retention. Increase revenue through cross-sell, up-sell, retargeting and customer retention. Develop and execute product promotion calendar.