Shopify Checkout Extensibility via GTM

What's included in the service:

1. GTM Integration with Shopify
   

   • Installation of the GTM container using the new Checkout Extensibility system to bypass the limitations of editing checkout.liquid.

   • Configuring event tracking at all stages of the checkout process.
     
     

2. Setting up Key Event Tracking
   

   • Creating triggers to monitor key user actions (viewing products, adding to cart, starting checkout, and making a purchase).

   • Collecting data about products (product ID, product name, product price, etc.) and the total order amount.
     
     

3. Data Transmission through Data Layer
   

   • Setting up the Data Layer to transmit events and product parameters.

   • Ensuring correct data transmission to GTM (product ID, product price, etc.).
     
     

4. Ad Pixels Integration (TikTok, Facebook, Google Ads)
   

   • Configuring pixels to trigger correctly on events like add to cart, purchase, and more.

   • Transmitting key parameters (content_id, value, currency) for better campaign optimization.
     
     

5. Testing and Debugging
   

   • Verifying the proper operation of tags in GTM preview mode.

   • Using TikTok and Facebook's built-in tools to test pixels.
     
     

6. Monitoring and Optimization
   

   • Tracking the pixels' performance and the events' impact on ad campaigns.

   • Adjusting tracking quality and increasing advertising effectiveness.
     
     

Result: A fully configured tracking system integrated with Shopify and advertising platforms. This allows precise tracking of key events, transmitting purchase data, and improving campaign performance through correct optimization.