1. SHOPIFY PLATFORM (design, code, mobile optimization, product landing pages, plugins) 2. SEO (on/off site, google analytics, webmaster tools, linkbuilding, reviews) 3. CONTENT (creator/copywriter for blog posts, product reviews) 4. SEM/PPC (Google Adwords, PPC, Analytics) 5. FB, INSTA & Pinterest manager (create ad visuals, create ads, run well optimized ad campaigns)