Silverpop Engage Professional Certified Can use API tools and XML knowledge to run campaigns and gather marketing data Can create and modify HTML and CSS code that renders accurately in all major email clients and leading browsers for PCs, Macs, and mobile devices Knowledgeable of Best Practices, and will test the deliverability of email assets Can implement list segmentation strategies for warming up/ramping up and targeted email campaigns Can build A/B Test models to compare and select most effective emails Can create and modify HTML and CSS code for Landing Pages and Web Forms Deep understanding of Silverpop Engage/IBM Marketing Cloud Reporting