Why are website speed optimization services important to website success?

Simple! It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly. 

Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, but they also want to display websites that provide a great user experience. And you guessed it — page speed is part of a great user experience.

3 website optimization tools to help with page speed

1. Google Search Console  

• Largest Contentful Paint (LCP) measures the time it takes the page’s main content to become visible relative to when the page began loading.
• First Input Delay (FID) measures load responsiveness by calculating the time from when a user first interacts with a page to the time the browser can respond to that interaction.
• Cumulative Layout Shift (CLS) measures visual stability, or how much the layout of a page unexpectedly moves around.

2. Pingdom

Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, and analysis, and so much more. They also provide suggestions for where you can make improvements to your website.

If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is extremely helpful if you have clients around the world.