It Has Been Estimated That Around 85% Of All Advertisements Do Not Make Enough Money To Cover The Cost Of The Advertisement In the business world sales is what makes a business successful. Nothing happens until you sell something. And advertising, marketing and copywriting all help to sell. So you advertise to make money not to have good advertisements. A successful advertisement is an advertisement that makes money and continuously makes money not awards for the best advertisement in the newspaper or on TV. Remember you advertise to make money. But it has been estimated that around 85% of all advertising loses money. So what do you do? Find a copywriter that will keep improving the advertisements. From experience it is difficult to make an advertisement that makes money the first time it is in the newspaper. So you should keep improving the advertisement until it starts to make money. Actually advertising could be considered an art form. As it can be quite difficult to get it right the first time so keep trying until you do. To start off your advertisement must be seen and that means on a page in the newspaper or magazine where people go to look for your product. That is extremely important, especially when you are using small advertisements. If The People Looking For Your Product Can't Find Your Ad Then They Will Never Buy Your Product Then when they are on the same page as your advertisement, your advertisement must stand out so it can be found. And that means an extremely good headline that grabs their attention. The headline is like a red flag that is waving so they can see it. If they can't see the red flag waving they'll never read your advertisement and they will never buy your product. That is how important the headline is. Write many headlines to try and write one that will be like th