Diversity links are important because you need to have mostly brand and URL anchor text and also a good variety of link types in your back link profile. So with this service I build out a small amount of links using only brand or URL anchor text, there are ten citations (so business listings), ten classified links and ten links from social platforms. So that is 30 links to your web site from three different types of web site and all with natural anchor text, so if you are wanting to build a natural back link profile then this is a great option and especially for new web sites.