Social Media Integration is the one thing most people overlook. They see this as unimportant, but that couldn't be further from the facts. Hundreds of potential customers are on social media everyday. Companies are able to connect with customers in a more personal way when they market and advertise through Facebook. Users trust Facebook, and if your awesome products are o for sale INSIDE of facebook, then they begin to trust you. Facebook is just an example we can do many things with all the different types of social media.