I am an experienced digital marketer with multiple years of experience, mostly in paid social advertising on Facebook/Instagram, LinkedIn, and more. I got my start at a digital marketing agency, was quickly promoted to a senior specialist, and now work as a digital marketing specialist for a company that specializes in market data. I am very confident in my both B2C & B2B abilities and am excited to help grow your company. Just getting started as a freelancer but look forward to devoting some time on the site for projects. Happy to share further information on my experience, you can also view it on LinkedIn.
Accomplishments:
Drove 100% increases in revenue and total conversions year over year for every month for a year while maintaining or increasing ROAS.
- Implemented category specific campaigns utilizing product feeds to better serve specific audiences.
- Built out dynamic remarketing further with new cross-selling ad sets.
Increased monthly spend on social advertising from $5k to $50k in a 10 month period while hitting my client’s main KPIs, increasing monthly revenue from $50k to over $500k.
- Built out 10+ category specific campaigns.
- Created product specific campaigns around top sellers, new products, and high AOV items.
- Utilized video content to drive strong engagement.
Utilized Yotpo, Klaviyo, and Facebook Dynamic Remarketing to double revenue from $45k to $90k during a period where the client’s business was declining. (Yotpo & Klaviyo)
- Created dynamic ads in Yotpo featuring strong reviews to targeting people who have viewed products in the past.
- Implemented specific retargeting ads in Yotpo featuring strong reviews of top products and utilized UGC for the imagery.
- Created different email list segments in Klaviyo around repeat purchases, order value, and email opens.