With more than a decade of experience directing and implementing social media strategy for a variety of organizations, I bring deep knowledge and strategic thinking to brands looking to effectively manage their digital relationships and reputation. By methodically working with clients I take them from social campaign development through execution, while evaluating each tactic in real-time and continuously working to evolve programmatic effectiveness. Leveraging my background in consumer relationship management in leading social strategy for a cross-section of large and small brands ranging from startups to global spirits brands, my practical experience and Masters of Business Administration provide me with not only the perspective of the inner-workings of organizations but the ability to understand consumer needs. AREAS OF EXPERTISE: + Social Media Strategy Development + Social Media Community Management + Social Media Listening + Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and more + Analytics & Reporting + Account Management + Customer Service