I have a passion for storytelling through digital and social media, coupled with strong writing skills. I work with the goal in mind of driving growth and engagement and supporting business goals. Depending on the size of your budget and scope of your project, you may wish to draw on my capabilities to: => Manage, moderate, and drive conversations on your branded social media platforms => Create and execute day-to-day social media initiatives, including writing and posting diverse content and developing opportunities for engagement, across priority platforms => Provide social customer service to your social community members => Contribute to and execute on brand editorial calendar for social and website channels => Collaborate with your marketing team (or act as marketing consultant to leadership team) to generate content ideas that align with business goals and marketing campaigns => Create a social media strategy implementation to consistently grow audience and engagement across multiple platforms.? => Support development of images, infographics and other rich media => Analyze and generate management reports on social media and site performance.?? => Create and evolve the social voice of your brand => Manage content distribution across paid and organic platforms => Track analytics, where applicable, and use them to develop a social strategy and to offer nuanced feedback beyond "likes" or "follows” => Work with internal and external partners to develop social marketing programs that activate your brand message => Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results. => Optimize content and campaigns for mobile => Monitor trends in social media tools, culture and applications and apply that knowledge to increasing engagement and best practices on social media sites.