• Day-to-day management and development of editorial content on social media platforms: Facebook, Twitter, Google +, Pinterest, & Instagram. • Proactively interacting with online communities across all platforms including servicing. • Increase engagement on social media platforms and optimize for referrals back to web properties. • Report an increase in revenue via social media referrals by 46%. • Using social media monitoring tools to monitor conversations and report on metrics: Google Analytics, uberVU, & Hootsuite Metrics. • Monitor online conversations and, if necessary, respond appropriately to them. • Coordinate with internal subject matter experts and editorial team to prepare content for posting as well as customer service on social media networks. • Manage and write content for corporate internal newsletters, blog, and press releases. • Brainstorming, pitching, and executing creative campaigns to promote events. • Executing social media campaigns to align with promotional events. • Planning, executing, and hosting large scale marketing, entertainment events and marketing programs. • Supervise social media management and outreach. • Create, deliver, edit, and optimize marketing content. • Ensure that PR messages are supportive and consistent with marketing strategies. • Manage video content.