Related with: - Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc. - Content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. - Develop a strategy and implement a proactive process for capturing customer online reviews. - Monitor online ratings and respond accordingly. - Monitor trends in Social Media tools, applications, channels, design and strategy. - Report notable threats to appropriate management. - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. - Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. - Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. - Social commerce: leads, calls to action and conversions in social media. - Email marketing: development, creative input, running, results and campaigns.