A social content creator is a person responsible for creating and uploading content to social media platforms. They may create this content for fun, or they may have a job as a professional content creator; otherwise known as an influencer. A social media content creator can post on one or several platforms. Social Media Specialists are responsible for planning, implementing, and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

A day in the life of a social media manager would typically include:

• Planning and developing social media campaigns
• Crafting compelling content or getting it developed
• Posting content across social media accounts
• Engaging with customers on different channels
• Analyzing running campaigns
• Being on top of the latest social media trends