Craft creative campaigns & leverage events that excite your followers and gain interest from consumers new to your product Acts as the primary voice of your brand on its social media channels Manage the editorial calendar and all online content including the drafting and editing of posts, tweets, pins etc Supports key company launches, announcements and initiatives with online marketing strategies. Capture, analyze and report on social media analytics. Track program KPIs and ensure partnerships are driving to goal, making any real-time necessary updates to partnerships to exceed goals. Track success of each channel to drive measurable customer sales and engagement Advise on helpful social tools that act as supplemental support for social platforms Build smart social media campaigns that aim to incorporate best practices with regard to boosting SEOFoster new relationships with a micro-influencers and content creators to increase organic reach and engagement on social media and ultimately create a digital influencer network Work with you to ensure that content and influencers are well aligned with brand goals and social media campaigns Research and identify new influencers on a regular basis