I realized much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rise above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium!