Provide social media monitoring on all company accounts providing daily, weekly, monthly, quarterly and annual reports as requested. Anticipate key posts, breaking news, publicity (both positive and negative) and strategic platforms to keep the company in the forefront of the industry. Generate standard responses for positive feedback, negative comments and crisis situations to post immediately, as warranted by the company. These protocols will work cohesively with marketing strategies, branding, and PR tactics to keep the company abreast of trends in the industry and areas where they need to move quickly in order to grow.