I create digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter, develop market research surveys and working with customers in focus groups, work with marketing and PR professionals, brief other professionals like web designers on advertising campaigns writing content for websites, email and social media, design and write e-communications like e-newsletters and text campaigns, and make information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media. using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns tracking the success of your marketing campaigns and presenting your findings to management using techniques like search engine optimisation (SEO) and search engine marketing (SEM).