Tools/Platform Experience: Google Ads,Facebook Ads manager,Twitter Ads,LinkedIn Ads,Doubleclick Campaign Magager Roles & Responsibilities * Collect and analyze market data * Identify target audiences and understand their behavior and habits * Determine the best media outlet mix for our campaigns * Optimize ad campaigns according to geographic exposure, frequency, time spans and more * Allocate budgets and monitor costs * Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) * Evaluate the success of media strategies and campaigns •Setup, traffic, and optimize online ad campaigns in the DoubleClick Campaign Manager (DCM) based on information provided by the client through the CRS. •Campaign booking, optimization, creative build & assign within the DCM and ad servers. •Ensure that campaigns are trafficked and managed effectively and efficiently, and Coordinate with media team to receive required assets for campaign launches. •Creative QC and Implementation of several types of creatives like Standard, Rich Media, Video and HTML5 banners as per IAB standards. •Floodlight Tags creation, Floodlight QA and pixels implementations under the Advertiser level in DCM. •Generating the Tags and share the same with respective Publisher partners as per the CRS sheet. •Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements. •Work with the media team and on-boarding the new accounts. •Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies. •Analyze and provide campaign reporting and screenshots.