Social media networks like Facebook, LinkedIn and Twitter are increasingly becoming an important component in the marketing mix for many companies. Your social media presence has to appropriately reflect the ethos and core values of your brand, preserve the tone and voice, and provide engaging content for your target audience. Depending on your business and industry, a well-designed social media marketing strategy can expose your brand to new users, engage current users, online reputation management, and also drive traffic to your website. While it’s challenging to measure the ROI of social media networks compared to other channels like email, you can’t afford to ignore social, as the following statistics highlight the channel’s importance: 72% of marketers are using social media to generate leads (Social Media Examiner, 2014). FAST GROWTH Social media is therefore no longer an option. The faster you start using the channel and the more time you invest in it the better your end results will be. However, you cannot wade into the turbulent stream of social media without a plan in place. Your social media presence is not wholly under your control, as changes in algorithms or policy can create unforeseen results. This is why a well-designed and executed social media strategy is critical. SEARCH ENGINE RANKINGS A quick rundown of our social media management process. Determine the social platform where your target demographic. Get feedback from users and do a competitive social audit to find out what the competition is doing. Get feedback from users and do a competitive social audit to find out what the competition is doing. Execute the plan. Measure and adjust.