Differentiate Your Brand and Amplify Your Message with Social Media Marketing and Advertising
We are in an age where more than 70% of consumers expect a brand to have a social media presence. But, not just any social media presence—consumers expect your brand to have a tailored, cohesive social media strategy.
Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don’t know what networks to invest in—Facebook, Instagram, Twitter, LinkedIn, etc.—or how much, and that’s where I step in. I remove the complexity of social media for business owners and let you stick to what you know best—running your business!
Process:
TRACK > TEST > TWEAK > REPEAT.
Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Services:
COMPLETING A COMPETITOR ANALYSIS
Completing a market analysis of your service areas and industry
Finding local competitors currently outperforming you in audience size and engagement
Analyzing content and messaging that performs well in your industry
CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
Researching content that has high engagement with your audience
Posting and scheduling regular posts
Monitoring engagement and interaction
CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
Creating custom audiences to best target your company and brand
Creating copy and imagery for high-performing social ads
Split-testing ad copy
Reporting and improving paid social ads
TRACKING YOUR SOCIAL CAMPAIGNS
Tracking and optimizing your audience and reach
Tracking and optimizing engagement rates
Tracking and optimizing click-through-rate and leads
Tracking and optimizing your ROI on paid social campaigns
MANAGING & MONITORING YOUR SOCIAL REPUTATION
Monitoring social media reviews
Monitoring social media feedback and sentiment
Monitoring social engagement from campaigns
Monitoring brand mentions and chatter across social platforms
Why Social Media Marketing Is a Smart Bet for Your Business
Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. I will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. I can help you track and test paid social media campaigns on a variety of platforms, including:
Facebook advertising campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement.
Instagram marketing is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily.
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience.
LinkedIn advertising services allow you to engage with more B2B customers.