Social media management involves the strategic planning, creation, scheduling, and monitoring of content across various social media platforms to achieve business goals. Social media managers develop tailored strategies, create engaging content, schedule posts for optimal reach, actively engage with the audience, analyze performance metrics, manage campaigns, stay updated on industry trends, provide customer service, and adapt strategies based on platform changes. By maintaining a consistent brand voice, fostering community engagement, and leveraging analytics for data-driven decision-making, social media managers help businesses build and sustain a strong online presence while fostering meaningful connections with their audience.