Responsibilities

• Overseeing and implementing social media campaigns, including the creation of your own campaigns
• Formulating high-quality written and visual content for each social media platform and campaign
• Building relationships 
• Building and maintaining a solid online presence
• Ensuring the brand identity is consistent across social media channels, and nurturing brand identity
• Building awareness of our charity by engaging with influencers, educational professionals, authors, policy makers and media outlets
• Managing online communities and ensuring respectful and appropriate engagement
• Analyzing data to determine whether social media campaigns and content have achieved their objectives
• Creating social media content using Canva
• Keeping abreast of social media best practices, trends, and innovations
• Create content that is fresh, creative, innovative, and effective in achieving targets and objectives
• Compiling regular reports on social media performance and undertaking audience research
• Tracking and monitoring competitors
• Recommending improvements to increase performance