Strategy Development / Analytics and Insights:
Ability to create a comprehensive social media strategy that aligns with the organization's goals and target audience. Involves the ability to identify objectives, define key performance indicators (KPIs), and outline a content plan.
Content Creation:
Have a strong understanding of content creation, including writing engaging and shareable copy, designing visually appealing graphics, and creating videos and other multimedia content. Understanding the importance to adapt content to each platform's requirements and audience preferences.
Social Listening / Trend Awareness:
Ability with monitoring and staying aware of online conversations related to the brand or industry. Involves having the eye on brand mentions, trending topics, and relevant hashtags to identify opportunities for engagement and content creation and also staying informed about algorithm changes, new platform functionalities, emerging technologies, and industry best practices.
Platform and Tools Expertise:
Major familiarity with Facebook and Instagram and Minor familiarity with Pinterest, Tiktok and Pinterest. Major familiarity with Canva, Asana and Manychats. Minor Familiarity with Adobe Ai, Photoshop and Wordpress Web Design
Creative Design Skills and Copywriting Skills:
Creative design skills specifically with B2C and B2B for branding purposes or even Publications purposes with a perfect match of Copywrite skills to effectively communicate a message, promotes a product or service, and engages the target audience.