As a social media manager, I create, implement, and manage a company's or individual's social media strategy across various platforms, such as Facebook, Instagram, Tiktok, and others. 

The main goal is to build brand awareness, engage with the target audience, increase website traffic, and ultimately drive sales or conversions. I also analyze data and metrics to measure the effectiveness of campaigns and make adjustments as needed. It is also important to stay up-to-date with the latest trends and changes in social media algorithms and use this knowledge to inform their strategies and tactics. 

Strong communication, writing, and design skills are essential for this role and the ability to multitask and manage multiple projects simultaneously.