I do understand the big picture. How search, content and social media all works together. I outline goals, define your target audience and know what platforms will help scale. I use the right tools to do “social at scale” and automate. I have tactical execution. I have attention to detail. I can create, observe and respond to conversations within your brand community. I know what content works and what doesn’t on social networks. I understand which different media formats such as text/articles, video, images and podcasts resonate with the particular niche. I know how to make content move and even go viral across Twitter, Facebook, Instagram, Pinterest and the other social networks.