As you may already know, traditional media is extremely expensive, especially when you are a start up business. Social media is an alternative option that won’t leave you unnecessarily spending company funds because of its low cost of entry and beneficial features. For example, your business can use social media to create and distribute most if not all your promotional materials of articles, videos and audio at a fraction of the price it would cost for your content to appear in the press, radio and TV. Social media also gives your business more opportunities to have your content rapidly shared.