Social media allows customers to engage with brands like never before. Whether you’re a startup business or boast million dollar billings, social media is an important component of your online marketing strategy. While some companies shy away from their customers, afraid of the ramifications of this new level of interactivity, we at Traffic Effect believe in embracing these platforms. After all, what better way to attract customers than to let them really know your company? Demonstrating your personality and brand message through content and web design is the foundation. Think of social media as a continuation of that. It’s a direct channel, right to the eyes and ears of your current and potential customers. Not only is the boon of social media a fantastic tool for your brand or business. It’s also a haven for keywords, trends, and links, allowing you to generate content for your target audience and drive traffic through shared links and paid leads. Social media lets you understand what your customers are interested in like never before. It lets you know what people are saying about you, and helps you gauge your reputation. Hearing firsthand whether people are satisfied with their service is an important step in developing a strong, engaging web presence.