Formulating high-quality novels was written and visual content for each social media campaign. Building a social media presence by maintaining a solid online presence. Monitoring the company's brand on social media. Building brand awareness by engaging relevant influencers. Managing our online communities to ensure respectful and appropriate engagement. Responding to comments on each of our accounts. Overseeing customer service provided via social media. Analyzing data to determine whether social media campaigns have achieved their objectives. Coaching employees company-wide on content creation best practices.