A Social Media Manager, or Community Manager, oversees a company’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
Social Media Manager duties and responsibilities
The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Manager is tasked with several key duties, such as:
Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company’s social media accounts
Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs