During my 5th year's job experience, I achieved astonishing results in various fields such as audience growth, conversions, brand recognition, sales growth, PR activities by unique creatives, and target campaigns. I dealt with the challenges of having a low ad budget and starting social media networks from scratch.
My skills as a social media manager:
Writing and Editing: good social media writing goes beyond solid grammar and spelling. It's important to develop compelling writing that fits into a brand’s story and voice and engages its audience. My copy editing and proofreading skills help me to review my team members’ work and ensure it's grammatically correct and error-free.
An understanding of social media platforms: I have a thorough understanding of Meta, Instagram, Twitter, LinkedIn, YouTube, and TikTok platforms—their strengths, weaknesses, and user demographics, among other characteristics—to manage accounts successfully.
Analytical tools: Knowing what messages resonate with consumers requires an analytical eye and the capacity to research. In my work, I always use social media listening tools like Sprout Social, Hootsuite, and HubSpot, among others.
Flexibility: Change is constant in the world of social media. I always keep abreast of new trending hashtags, algorithms, and platform features that often require social media managers to think on their feet and incorporate novelty into their work.
Timeliness: News events can cause some posts to be perceived as tone-deaf or insensitive or otherwise overshadow your post in importance. I am staying on top of the news and the bigger conversations happening online and can help you react accordingly and maintain an organization’s brand.
My expertise:
- Marketing Strategy;
- PR Strategy;
- Audience Analysis and Segmentation;
- Target setting up;
- Social Media Content and Publishing;
- PR activities;
- Brand awareness Increasment;
- Competitors research;
- Visuals and creatives creation;
- Full social media page management;
- Project Management;
- Team hiring & management;
- ROI, SWOT, KPI analysis;
- Social Media Accounts’ Design.
I believe that creativity cannot exist without love, so I'm looking forward to passionately falling in love with your brand and creating something awesome together!
Best regards, Karina Tymchenko