During my 5th year's job experience, I achieved astonishing results in various fields such as audience growth, conversions, brand recognition, sales growth, PR activities by unique creatives, and target campaigns. I dealt with the challenges of having a low ad budget and starting social media networks from scratch. 

My skills as a social media manager: 

Writing and Editing: good social media writing goes beyond solid grammar and spelling. It's important to develop compelling writing that fits into a brand’s story and voice and engages its audience. My copy editing and proofreading skills help me to review my team members’ work and ensure it's grammatically correct and error-free. 

An understanding of social media platforms: I have a thorough understanding of Meta, Instagram, Twitter, LinkedIn, YouTube, and TikTok platforms—their strengths, weaknesses, and user demographics, among other characteristics—to manage accounts successfully. 

Analytical tools: Knowing what messages resonate with consumers requires an analytical eye and the capacity to research. In my work, I always use social media listening tools like Sprout Social, Hootsuite, and HubSpot, among others.

Flexibility: Change is constant in the world of social media. I always keep abreast of new trending hashtags, algorithms, and platform features that often require social media managers to think on their feet and incorporate novelty into their work.

Timeliness: News events can cause some posts to be perceived as tone-deaf or insensitive or otherwise overshadow your post in importance. I am staying on top of the news and the bigger conversations happening online and can help you react accordingly and maintain an organization’s brand.

My expertise: 

• Marketing Strategy; 
• PR Strategy; 
• Audience Analysis and Segmentation; 
• Target setting up; 
• Social Media Content and Publishing; 
• PR activities; 
• Brand awareness Increasment; 
• Competitors research; 
• Visuals and creatives creation; 
• Full social media page management; 
• Project Management; 
• Team hiring & management;
• ROI, SWOT, KPI analysis; 
• Social Media Accounts’ Design. 

I believe that creativity cannot exist without love, so I'm looking forward to passionately falling in love with your brand and creating something awesome together! 

Best regards, Karina Tymchenko