Oversee the development of social media content alongside the brand management team.Coordinate blogger campaigns and maintain blogger relationships. Responsible for social listening by monitoring and responding to external conversations within online communities and forums.Utilize dashboards to communicate social media metric reporting. Develop Social Media plans, as well as strategies. Monitor and Moderate online conversations with consumers on social channels. Conduct data-driven tests of new content, strategies, and campaigns and continuously optimize on these tests Investigate, recommend, and implement new applications, tools, channels, etc. that are aimed to improve social media reach. I am willing to work odd hours occasionally and also to work with internal and external partners to craft social media strategies and tactics to help support digital solution areas. i am able to manage analytics and social trending to identify high-impact opportunities for customer interactions / engagement