Deliberate planning, strategy and goal setting. Development of brand awareness and online reputation. Community participation. Content management duties include: Administrate the creation and publishing of relevant, original, high-quality content Identify and improve organizational development aspects that would improve content.Create a regular publishing schedule and promote content through social advertising. Leverage the right tools to manage your content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.Demonstrate creativity and in social media.