I strive to represent the spirit of the brand or company, and be it’s number one advocate. Create pages on social media platforms that were selected in the strategy. Optimize them as defined by the brand image of the company. Create, recognize, find, and cure valuable content to the community and that follows the “editorial” line proposed by the strategy. Update pages: manage scheduling, Scheduling and publishing posts , tweets, etc. Listen to users and respond to their comments and inquiries, to make them feel valuable. Identify, cultivate, and strengthen relationships with brand influencers, so that they become followers and advocates of it. Moderate activity and conversations on the platform. Create a space for communication , participation and collaboration. Implement actions such as competitions that are defined by the SMM. Monitor trends in social media to stay updated across different platforms, not only with the content that’s already been created or cured. Identify needs and preferences of users Constantly control basic indicators such as likes, clicks, reach, participation, number of comments. Be the voice of the community and provide the company and SMM with insights and opportunities for improvements obtained by the opinions and behavior of the community. Give daily feedback about the activity on the platforms and review metrics with the Social Media Manager.