I have doing social media marketing for many local clients for about 4 years now. My main duties are to plan and execute creative and content strategies with other digital media activities, including budget planning, content ideation, implementation of schedules, social media and display advertising campaigns. Moreover, I work on building paid campaigns and ad sets mainly within Facebook Business Manager to drive traffic across Facebook and Instagram both (separately on twitter). Designing their campaigns, keeping track of the traffic from the particular ad campaigns and eventually making conversions.