- Create Facebook Ads and monitor them on a daily basis. Closely observe the metrics and results, and optimize accordingly. The Facebook Ads need to be turned off every day, when we reach the daily limit of discount codes. - Manage our Facebook page. We have one page for all countries, and we divide our posts by country, so only people from that country can see certain posts. You will need to manage the Facebook page in every aspect. Post on the page, boost posts, answer on comments, answer on messages in inbox, analyze data from Insights and act accordingly to improve those metrics. - Manage our Twitter accounts. - A/B testing on all of our social media profiles. This includes A/B testing for paid ads, as well as for free posts. - Of course, keyword research, audience research, custom audiences, and lookalike audiences is a must. Extra - Perform ad campaigns on Google AdWords.r the internet if you can’t answer each of your customer’s queries. You must stay on track with what’s happening and get updated of the recent phenomenon.