Social media managers can respond to user questions, post to their company’s social media channels, and monitor how their posts are performing.

- Respond to social media posts

- Monitor content performance

- Put together beat packages of what’s trending in the company’s sector

Social media is an online platform that enables people to share information and thoughts in the form of posts branded with different icons. A more specific definition may be a “Social Media Manager” who handles the day-to-day operations for a company on Facebook, Twitter, Instagram, YouTube, Pinterest and Snapchat. The first thing a new SMM will do when assuming this role is audit offered channels. This means they will look at each channels setting and analyze how they are currently operating for the customer.